What is SEO? Complete Guide for Indian Businesses

Quick Answer

SEO (Search Engine Optimization) is the practice of making your website appear higher in Google search results when potential customers search for your type of business or service.

SEO in Simple Terms

Imagine you run a bakery in Delhi. When someone in your city types "best bakery near me" or "fresh cake delivery Delhi" into Google — does your website appear? If not, that customer goes to your competitor who does appear. SEO is what gets you found.

Every day, over 8.5 billion searches happen on Google. In India alone, hundreds of millions of people use Google to find businesses, services, products, and answers. Without SEO, your business is invisible to all of them.

How Does Google Decide Who Ranks?

Google uses over 200 ranking factors to decide which websites appear on page 1 and in which order. The most important ones include:

Relevance: Does your website content match what the person searched for?
Authority: Do other websites link to yours? Are you seen as an expert?
Technical Quality: Is your website fast, mobile-friendly, and secure?
User Experience: Do people stay on your site or leave immediately?
Content Quality: Is your content original, useful, and comprehensive?

The 3 Types of SEO Every Business Needs

1. On-Page SEO

This is everything on your website itself — your page titles, meta descriptions, heading structure (H1, H2, H3), keyword usage, image alt tags, and content quality. Every QX137 website is built with all of this correctly set up from day one.

2. Technical SEO

This covers the behind-the-scenes elements — site speed, mobile-friendliness, Core Web Vitals, SSL certificate, sitemap.xml, robots.txt, schema markup, and canonical tags. QX137 websites are technically optimized as part of the standard package.

3. Off-Page SEO

This is about building your website's authority through backlinks from other websites, Google Business Profile optimization, online reviews, and social signals. This is something you build over time after your website is live.

Core Web Vitals — The Speed Factor

Since 2021, Google uses Core Web Vitals as a direct ranking factor. This measures your website's loading speed (LCP), interactivity (FID/INP), and visual stability (CLS). QX137's React websites score 95+ on Lighthouse — traditional WordPress sites typically score 45–65.

SEO vs. Paid Ads

Google Ads gets you to the top of results instantly — but only while you're paying. Stop paying, and you disappear. SEO builds organic, permanent visibility that compounds over time. A well-optimized page can rank and generate free traffic for years.

The best time to start SEO was when you built your website. The second best time is today.

How Long Does SEO Take?

For a new website, you typically start seeing meaningful results in 3–6 months. Local SEO (showing up for searches in your city) tends to work faster — sometimes within weeks. This is why starting with a technically perfect, fully SEO-optimized website from day one is so important.

What SEO is Included in Every QX137 Website

Meta Titles + Descriptions JSON-LD Schema Sitemap.xml Robots.txt Heading Structure Image Alt Tags Core Web Vitals Optimized Mobile-First Open Graph Tags Canonical Tags FAQ Schema Local Business Schema

SEO is Just the Beginning

Traditional SEO is optimized for Google. But the internet is changing fast. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the new frontiers — making your business discoverable on ChatGPT, Gemini, Perplexity, and voice assistants. QX137 builds all three into every website.

What is SEO?