Most Indian business websites have three pages: Home, About, Contact. This is a mistake. Customers looking for different information need different pages — and Google needs more content to understand what your business does and who it serves. Here are the 10 pages every Indian business website must have.
Your homepage has one job: immediately communicate who you are, what you do, and who you serve — and direct visitors to the next step. Within 5 seconds, a visitor should know: "This is a website design company in India. They build professional websites for a fixed price. Let me see more." Include your primary value proposition, key services, social proof, and a prominent call to action.
Your About page is actually about the customer — not you. Lead with why you started the business, what problem you solve, and who you serve. Then include your story, team, credentials, and what makes you different. Indian buyers make trust-based decisions — a genuine story builds the connection that converts browsers into buyers.
A single page listing all your services with brief descriptions. This is the navigation hub — each service links to its own dedicated page. This page helps Google understand your full range of offerings.
One dedicated page per service. "Wedding Photography", "Product Photography", "Corporate Events Photography" — three separate pages, each optimised for its specific search term, each with its own photos, descriptions, FAQs, and call to action. These pages are where your SEO traffic comes from.
A dedicated page for customer testimonials with names, photos, and ideally the city they're from. Add case studies showing before/after or problem/solution stories. This page is often the deciding factor for visitors who are comparing options.
Your FAQ page answers every common question a potential customer might have before enquiring. How much does it cost? How long does it take? What happens if I'm not satisfied? What do I need to provide? A thorough FAQ reduces enquiry friction and ranks for dozens of long-tail search queries. It's also essential for AI search — FAQ schema markup makes your content eligible for featured snippets and AI Overview citations.
More than just a form. Include your WhatsApp number with a click-to-chat link, your phone number, your email, your address with an embedded Google Map, your business hours, and your typical response time. Make it as easy as possible for someone who's decided to contact you to actually do so.
"Every page on your website is a door for Google to bring visitors in. Ten pages means ten doors — each one optimised for different searches, different customers, different stages of the buying journey."
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