YOUR REPUTATION IS
YOUR MOST EXPENSIVE
ASSET — PROTECT IT.

Frequently Asked Questions — ORM

What is ORM and why does my business need it?

ORM (Online Reputation Management) is the practice of controlling what appears when someone searches your brand, executives, or products online. For B2B businesses, 93% of enterprise buyers research vendors online before even making first contact. A single negative article, review cluster, or damaging forum thread can disqualify you before negotiations begin.

What does “100% guaranteed” mean?

Our guarantee is built around defined, measurable KPIs established before work begins. We specify which search terms we will improve, by how much, and in what timeframe — documented in your service agreement. If we don't hit those targets, we continue working without additional billing until they are achieved. No grey areas, no vague promises.

Can negative content actually be removed from Google?

Some content can be directly removed — through legal channels (defamation, GDPR), platform-specific violation reports, or the Google Remove Outdated Content tool. For content that cannot be removed, our suppression methodology pushes it off page 1 by creating and ranking authoritative positive content above it. The result is functionally equivalent: it disappears from the customer journey. Our PR & Media service creates the high-authority content that accelerates this process.

How long before I see results?

Initial movement is typically visible within 30–60 days. Meaningful suppression of negative page-1 results happens in 60–120 days depending on their current authority. Full brand narrative dominance for competitive multi-word searches can take 3–6 months. Crisis response interventions show impact faster.

What does it cost?

ORM pricing is always customised — the complexity of the challenge, number of target keywords, severity of negative content, and required speed of resolution all determine the investment. There is no one-size-fits-all package. Contact us for a private, confidential assessment and custom proposal. Combine with our SEO services for a comprehensive organic visibility strategy.