You don't need to pay an agency ₹20,000 to audit your website. This checklist covers every major SEO factor you can check yourself in an afternoon — and fix most of them in a week.
Technical SEO (10 Checks)
- Does your site load in under 3 seconds? (Test: pagespeed.web.dev)
- Does it have an SSL certificate? (HTTPS in the URL bar)
- Is it mobile responsive? (Test: search.google.com/test/mobile-friendly)
- Is there a sitemap.xml? (Check: yoursite.com/sitemap.xml)
- Is there a robots.txt? (Check: yoursite.com/robots.txt)
- Is the site indexed by Google? (Search: site:yoursite.com)
- Are there any crawl errors? (Check Google Search Console)
- Are there broken links? (Free tool: deadlinkchecker.com)
- Is there canonical tag on each page?
- Are images compressed and served in WebP format?
On-Page SEO (15 Checks)
- Does every page have a unique title tag under 60 characters?
- Does every page have a unique meta description under 160 characters?
- Is there exactly one H1 per page?
- Do H2 and H3 tags structure the content logically?
- Does the URL contain the target keyword?
- Are images named descriptively (not IMG_4521.jpg)?
- Do all images have descriptive alt text?
- Is the target keyword in the first 100 words?
- Is the content at least 800 words for main pages?
- Are there internal links between related pages?
- Is there a clear call to action on every page?
- Is the content original (not copied from competitors)?
- Are there outbound links to credible sources?
- Is the content updated in the last 12 months?
- Does the page answer the question a user would search to find it?
Local SEO (10 Checks)
- Is your Google Business Profile verified?
- Is NAP (Name, Address, Phone) identical on site and GBP?
- Do you have at least 20 Google reviews?
- Do you respond to reviews?
- Is your business listed on JustDial, IndiaMart, Sulekha?
- Do you have location pages for each city you serve?
- Is your city name in page titles and headings?
- Do you have an embedded Google Map on the contact page?
- Is your business category correct on Google Business Profile?
- Do you have photos on your Google Business Profile?
Content SEO (10 Checks)
- Do you have a blog with at least 10 published articles?
- Are articles at least 1,000 words each?
- Do articles target specific keywords your customers search?
- Do you have an FAQ page?
- Is there a dedicated page for each service you offer?
- Do you have customer testimonials with names and photos?
- Is pricing information available?
- Do you have case studies or before/after examples?
- Is the content written for humans first, keywords second?
- Do you cover topics your competitors are missing?
Schema & AI Readiness (5 Checks)
- Is there JSON-LD schema markup on your homepage?
- Does schema include BusinessType, Address, Phone, Hours?
- Is there FAQ schema on your FAQ page?
- Does your content include direct answers to common questions?
- Is your site referenced on other authoritative websites?
"Run this audit every 6 months. If you score below 35/50, your website is leaving significant traffic on the table. Every point you fix is compounding revenue over time."