The 50-Point SEO Audit You Can Run on Your Website Today

You don't need to pay an agency ₹20,000 to audit your website. This checklist covers every major SEO factor you can check yourself in an afternoon — and fix most of them in a week.

Technical SEO (10 Checks)

• Does your site load in under 3 seconds? (Test: pagespeed.web.dev)
• Does it have an SSL certificate? (HTTPS in the URL bar)
• Is it mobile responsive? (Test: search.google.com/test/mobile-friendly)
• Is there a sitemap.xml? (Check: yoursite.com/sitemap.xml)
• Is there a robots.txt? (Check: yoursite.com/robots.txt)
• Is the site indexed by Google? (Search: site:yoursite.com)
• Are there any crawl errors? (Check Google Search Console)
• Are there broken links? (Free tool: deadlinkchecker.com)
• Is there canonical tag on each page?
• Are images compressed and served in WebP format?

On-Page SEO (15 Checks)

• Does every page have a unique title tag under 60 characters?
• Does every page have a unique meta description under 160 characters?
• Is there exactly one H1 per page?
• Do H2 and H3 tags structure the content logically?
• Does the URL contain the target keyword?
• Are images named descriptively (not IMG_4521.jpg)?
• Do all images have descriptive alt text?
• Is the target keyword in the first 100 words?
• Is the content at least 800 words for main pages?
• Are there internal links between related pages?
• Is there a clear call to action on every page?
• Is the content original (not copied from competitors)?
• Are there outbound links to credible sources?
• Is the content updated in the last 12 months?
• Does the page answer the question a user would search to find it?

Local SEO (10 Checks)

• Is your Google Business Profile verified?
• Is NAP (Name, Address, Phone) identical on site and GBP?
• Do you have at least 20 Google reviews?
• Do you respond to reviews?
• Is your business listed on JustDial, IndiaMart, Sulekha?
• Do you have location pages for each city you serve?
• Is your city name in page titles and headings?
• Do you have an embedded Google Map on the contact page?
• Is your business category correct on Google Business Profile?
• Do you have photos on your Google Business Profile?

Content SEO (10 Checks)

• Do you have a blog with at least 10 published articles?
• Are articles at least 1,000 words each?
• Do articles target specific keywords your customers search?
• Do you have an FAQ page?
• Is there a dedicated page for each service you offer?
• Do you have customer testimonials with names and photos?
• Is pricing information available?
• Do you have case studies or before/after examples?
• Is the content written for humans first, keywords second?
• Do you cover topics your competitors are missing?

Schema & AI Readiness (5 Checks)

• Is there JSON-LD schema markup on your homepage?
• Does schema include BusinessType, Address, Phone, Hours?
• Is there FAQ schema on your FAQ page?
• Does your content include direct answers to common questions?
• Is your site referenced on other authoritative websites?

"Run this audit every 6 months. If you score below 35/50, your website is leaving significant traffic on the table. Every point you fix is compounding revenue over time."